Why Everyone Is OBSESSED With This Breakfast Place in Memphis, TN

Name

Sunrise Memphis

Address

670 Jefferson Ave, Memphis, TN 38105

Hours

Open Daily, 7 AM–2 PM

Sunrise Memphis is the kind of breakfast spot that wakes you up before the first sip of coffee.

The Downtown location on Jefferson Avenue draws a steady stream of regulars, bleary-eyed office workers, and hungry travelers all chasing the same thing: comforting Southern plates done right.

From the first bite of a buttery biscuit to the last forkful of crispy hash browns, the food feels both familiar and a little special.

Add in the easy counter service, warm staff, and lively room, and it quickly becomes the place you start recommending to everyone who asks where to eat breakfast in Memphis.

How Sunrise Memphis won locals’ hearts

Sunrise Memphis won locals over by pairing real Memphis restaurant pedigree with a down-to-earth breakfast menu that feels like home.

People trusted the team behind it, then kept coming back because the food is consistent, hot, and generous every time.

The counter-order system is simple: you order, grab a table, and the staff brings everything out, which keeps mornings relaxed instead of stressful.

Locals love that they can get big, hearty plates on a weekday without it feeling like a drawn-out brunch production.

Visitors say it “feels like a neighborhood place” even on a first visit, which is a big part of the charm.

Regulars talk about fluffy biscuits, rich grits, and crisp bacon as the kind of details that make breakfast here feel worth a detour.

The menu keeps things interesting, with classic egg plates, loaded bowls, handhelds, and thoughtful vegan options sharing the same space.

Plant-based diners appreciate touches like tofu scramble bowls, vegan hash browns, and almond milk for coffee, so everyone at the table can eat well.

Guests also mention quick ticket times and friendly staff, even when the line is long, which helps build that loyal morning crowd.

The space itself, with its art-covered walls and colorful, slightly funky decor, gives each visit a sense of personality.

People leave talking about both what they ate and how the place made them feel – fed, welcomed, and a little more awake.

Over time, that combination of good food, easy service, and a true Memphis vibe is exactly how Sunrise Memphis won local hearts.

Food Highlights

Basic B: An open-faced favorite on homemade ciabatta, topped with mashed avocado and two eggs your way, served with crispy hash browns. Fresh, creamy, and comforting—especially with yolk soaking into the bread. 🥑
Kitchen Sink: A hearty breakfast loaded with hash browns, eggs, Hannah Farm grits, Evan Meat sausage, Petit Jean bacon, and a buttermilk biscuit. A go-to for big appetites and classic Southern flavors.
Buttermilk Biscuit (on signature plates): Thick, soft, and rich—buttery enough to stand out on any plate. Perfect for soaking up egg yolk, sausage drippings, and creamy grits. 🧈
Hash Browns: Golden and crispy with a soft center. A crowd favorite that pairs well with eggs, bowls, or sandwiches. 🥔
Breakfast of Champions Bowl: A plant-based favorite with savory tofu scramble and sriracha-glazed peanuts, often served with toast. Bold, hearty, and full of flavor. 🌱
Yogi Bowl: A lighter, flavorful bowl that feels fresh and satisfying without being heavy. Great for a balanced, energizing start.
House Grits with Local Meats (as part of plates like Kitchen Sink): Creamy Hannah Farm grits paired with local sausage and Petit Jean bacon. Rich, smoky, and deeply Southern comfort in every bite.

Atmosphere

The atmosphere at Sunrise Memphis is bright, casual, and full of morning energy, with a mix of locals and travelers at almost every table.

Inside, walls packed with art and quirky decor give the space a fun, homegrown Memphis feel that pairs well with the stacked plates coming out of the kitchen.

The counter-service setup, friendly staff, and quick-moving line keep things easy, so you can relax, sip your coffee, and settle into a laid-back, neighborhood-breakfast mood.