New Yorkers adore 7th Street Burger Times Square so much so that they swarm it like it’s the late‑night burger beacon Times Square never knew it needed.
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This smash burger shrine keeps things surprisingly simple: a tiny menu, affordable prices, and burgers that drip molten American cheese and house sauce onto soft Martin’s potato buns, winning over office workers, Broadway crowds, and jet‑lagged tourists craving pure, greasy joy.
Why New Yorkers adore these burgers
In a city obsessed with the next big food trend, 7th Street Burger Times Square became a hit by doing the opposite: keeping the menu stripped down to a few smash burgers, fries, and loaded fry creations that hit all the comfort‑food pleasure points.
The Cheeseburger and Double Cheeseburger are built on thin, ultra‑juicy smash patties, grilled onions, pickles, and a tangy house sauce on a pillowy Martin’s potato bun, creating that perfect salty, saucy bite people compare to cult West Coast chains but with a louder, New York attitude.
Word of mouth and social media love did the rest, as late‑night visitors and theatergoers raved about the fast service, fair prices, and no‑frills vibe that makes it feel like a locals’ secret planted in the middle of Midtown’s chaos.
Reviews gush about crispy fries, hot off the fryer, and over‑the‑top loaded fries piled with chopped burger meat, onions, and sauce, turning a basic side into a full meal that demands napkins and maybe a post‑burger nap back at the hotel.
Part of the charm is how approachable and consistent it is: you know you’re getting smashed beef (or Impossible) with melty cheese, sweet onions, and that signature sauce, every single time, without decoding a massive menu or paying white‑tablecloth prices for a simple burger fix.
That mix of big flavor, low fuss, and late‑night availability has helped the brand grow all over the city, and the Times Square location feels like the chain’s loudest, most electric stage – a place where tourists and locals line up shoulder‑to‑shoulder for burgers that feel both familiar and totally crave‑inducing.
Food highlights
- Cheeseburger: A single smash patty of 100% fresh beef with American cheese, grilled onions, pickles, and house sauce on a Martin’s potato bun, this is the “entry‑level obsession” burger that hooks first‑timers with its juicy, salty, slightly sweet balance.
- Double Cheeseburger: Two thin, caramelized beef patties stacked with American cheese, grilled onions, pickles, and house sauce on that same soft bun, this one is the go‑big burger for serious appetites and is often praised as the ultimate messy, cheesy bite.
- Impossible Burger (vegetarian): A plant‑based patty treated exactly like the classic, with American cheese, grilled onions, pickles, and house sauce, making it a must‑try for vegetarians who still want that smash‑style flavor and texture without the beef.
- Double Impossible Burger (vegetarian): For hungry herbivores, this doubles down on the Impossible patties and cheese, creating a hearty, indulgent option that mirrors the decadence of the Double Cheeseburger while staying meat‑free.
- Spicy Loaded Beef Fries: Everything great about the Loaded Beef Fries, amped up with a spicy or ghost‑pepper‑style sauce and jalapeños at some locations, turning it into a fiery, cheesy mountain of comfort food that heat‑seekers and late‑night snackers rave about.
Some menus list variants like the Spicy Jalapeño Cheeseburger and related spicy items, which use the same ghost‑pepper‑style sauce.
If you want to explore the broader brand, the main 7th Street Burger website and their locations finder are good starting points.
Atmosphere
The Times Square location channels pure fast‑casual chaos in the best way, with a compact space, quick counter service, and a grab‑and‑go rhythm that fits the neighborhood’s nonstop pace.
You’ll find a mix of tourists in show merch, locals in hoodies, and hungry night owls, all united by the scent of sizzling beef and onions drifting through the room.
Music pumps in the background, the staff keeps orders moving, and the whole place feels casual, friendly, and just a little bit rowdy, like a late‑night burger party squeezed into a New York storefront.
Seating is limited, so many people grab their brown bag and devour their burgers on the sidewalk, in a hotel room, or en route to the next Times Square adventure.
Bottom Line
Smash‑burger purists, late‑night snack hunters, cheese‑pull addicts, and budget‑minded travelers should all put 7th Street Burger Times Square on their NYC hit list.
If you want to earn rewards and order ahead, the official 7th Street Burger app on iOS lets you order pickup or delivery and rack up loyalty points.
Address:
485 7th Ave, New York, NY 10018, USA
📞+18772459364
🕔 Open daily, Monday-Saturday, 11 AM–3 AM, Sunday, 11 AM–1 AM (hours vary; check site)