Tucked inside The Market in the heart of downtown Huntington, West Virginia, Butter It Up at The Market is the kind of farm-to-table breakfast café that makes you wonder how you ever settled for anything less.
Locally sourced eggs, pasture-raised meats, gluten-free options, and an all-day breakfast menu built around the freshest ingredients the Tri-State region has to offer — this is the hidden gem that overnight visitors stumble into and immediately wish they’d discovered years earlier. 🍳
How Butter It Up Won Locals’ Hearts
Butter It Up began in 2014 as the vision of Jeremy Mullins, a nutritionist, author, nationwide nutrition speaker, and owner of CrossFit Thunder, Huntington’s original CrossFit gym.
Jeremy’s philosophy was straightforward but radical for a region better known for comfort food chains: build a restaurant around genuinely nutritious, locally sourced ingredients and prove that eating well could taste extraordinary rather than feel like a sacrifice. 🥗
To bring that vision to life in the kitchen, Jeremy partnered with Andrew “Drew” Hines — a CrossFit Thunder athlete whose passion for health and fitness had evolved into a serious talent for baking paleo goods and preparing wholesome meals for his family and friends.
Together, the two built a café concept that filled a genuine gap in the Huntington dining scene — a place where every egg, every cut of meat, every vegetable was sourced as locally as possible from regional farms and growers. 🌱
The move into The Market on 3rd Avenue — a beautifully restored indoor market space housing a carefully curated collection of local businesses — gave Butter It Up the perfect home.
Reviewers raved about the Popeye Omelette, called the avocado toast “the best I’ve had anywhere,” and described the local bacon — crispy, fresh, and sourced from farms just outside the city — as the single most memorable element of their entire meal. 🥓
The café’s commitment to gluten-free and low-carb options, weekly family meal prep services, and a drinks menu featuring specialty lattes, smoothies, and draft kombucha only deepened its reach — turning a health-food café into a community gathering place that served every kind of diner. ☕
For anyone searching for the best farm-to-table breakfast in Huntington, WV, Butter It Up has been the answer since before most people even knew it was there.
Food Highlights 🍳
- French Toast: A perennial fan-favorite — three slices of whole grain bread dipped in a house egg wash, served with local maple syrup, house whipped cream, and a side of local bacon.
-
The Popeye Omelette: The most raved-about omelette on the menu — local bacon, local tomato, Dubliner cheese, and fresh spinach, served with seasoned new potatoes and toast 🧀
-
Huevos Rancheros: A bold, satisfying morning staple — two eggs your way, house-made chili, corn tortillas, and sour cream. 🌶️
-
Farmers Breakfast: The straightforward classic done right — two locally sourced, pasture-raised eggs your way with your choice of local bacon or sausage, all sourced from regional farms. 🥓🍳
-
The Southwest Omelette: A hearty, flavor-packed morning build featuring bold Southwest-inspired ingredients wrapped in a fluffy egg base and served with seasoned sides. 🌮
-
Bagel with the Stuff: A beloved lighter morning option — a toasted bagel spread with local Cloverton cheese and finished with a drizzle of local honey. 🍯
- Avocado Toast: The most popular item on the entire menu — ancient grain toast topped with two eggs, fresh avocado, local bacon, local tomato, and creamy goat cheese. 🥑
-
Yogurt and Crunch Parfait: A fresh, feel-good breakfast — local yogurt layered with Butter It Up’s famous house-made paleo crunch. 🫐
Atmosphere
Butter It Up sits inside The Market — a beautifully restored downtown Huntington building that houses a thoughtfully curated collection of local small businesses, giving the café a warm, community-market energy unlike any standalone restaurant. 🏛️
The space is bright, casual, and inviting — exposed brick, open counter service, the smell of fresh coffee and local bacon in the air, and good music playing at just the right volume to make the whole experience feel effortlessly relaxed.
It’s the perfect spot for a solo breakfast with a laptop, a leisurely weekend brunch with friends, or a quick healthy pickup on the way out of town — with the added charm of the Market’s other local vendors surrounding you. 🧡
Bottom Line
Reasons Butter It Up belongs on every Huntington food lover’s morning list: 100% locally sourced eggs, meats, and produce from regional farms; an all-day breakfast menu with standout dishes like the Popeye Omelette and Avocado Toast with goat cheese; generous gluten-free and low-carb options that never compromise on flavor; and the legendary banana bread latte that customers order on repeat. 🍳🧈
Address:
809 3rd Ave, Suite 7 (Inside The Market), Huntington, WV 25701
📞 (304) 654-0488
🕔 Open Tue–Fri, 8 AM–3 PM | Sat–Sun, 8 AM–2 PM (closed Monday)