Long Beach’s burger scene was already strong, but Proudly Serving at Marina Pacifica just cranked the hype meter into the red.
This South Bay smash‑burger cult favorite started as a Hermosa Beach driveway pop‑up and has now “returned to the LBC” with a permanent spot at 6332 E Pacific Coast Hwy—bringing its ultra‑crisp smash patties, chili burgers, and duck‑fat‑fried goodness to the waterfront. 🍔🔥
How Proudly Serving Won Long Beach’s Heart
Proudly Serving arrived in Long Beach with a story people love to root for.
Founder chef Eric Greenspan (and team) talk openly about losing a business during the pandemic, then rebuilding from a driveway smash‑burger pop‑up that gained such a following it evolved into multiple brick‑and‑mortar locations.
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That underdog origin story had already built serious goodwill.
South Bay and L.A. burger fans knew Proudly Serving as a “smash burger staple”, so when local creators announced that the first Long Beach location was opening at Marina Pacifica, LBC burgerheads were basically on standby with napkins in hand.
This isn’t their first time in town either.
They previously popped up inside Beachwood Brewing in downtown Long Beach, where people fell hard for the smash burgers, tater tots, and beer‑friendly menu—so the Marina Pacifica opening feels like a highly anticipated homecoming, not a cold start.
Local food media jumped on it fast.
LB Classic reported on the opening, calling Proudly Serving “another new option in an already strong burger scene” and listing the new address as 6332 E Pacific Coast Hwy, while South Bay and Long Beach creators posted reels crowning it the “newest burger spot in Long Beach” that’s “really good”.
Put simply, Proudly Serving won Long Beach over by pairing a great backstory with seriously dialed‑in smash burgers, a waterfront‑adjacent location, and the kind of word‑of‑mouth that only shows up when people are genuinely excited to tell their friends where they just ate.
Food Highlights
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The Classic Smash Burger: Proudly Serving’s core double‑patty smash burger comes with cheese, diced white onions, pickles, seared yellow mustard, and ketchup on a Martin’s potato bun, delivering that perfect crispy‑edged, melty, salty‑savory bite smash‑burger fans chase.
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The Founder (Chili Burger): Listed on their online menu as “The Founder – Chili Burger”, this build layers house chili over the smash patties for a messy, over‑the‑top, knife‑and‑a‑stack‑of‑napkins situation that chili‑burger diehards will absolutely flip over. 🌶️
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Duck Fat Fries: Proudly Serving is known for duck‑fat‑fried potatoes at its locations, and these ultra‑crisp, deeply flavored fries are the must‑order side that regulars insist on pairing with every burger.
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Chicken Sandwich: Called out by a Long Beach local as “delicious” alongside fries and chili, this crispy chicken sandwich gives non‑beef eaters a legit headliner—with the same attention to texture and sauce you find on the burgers. 🍗
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Tater Tots: In earlier Long Beach runs inside Beachwood, guests highlighted the simple, satisfying menu of smash burgers plus a side of tots; those golden, salty tots remain a go‑to for people who want something shareable and snackable with their beer.
Atmosphere
Proudly Serving’s Long Beach shop at Marina Pacifica on East PCH taps into that easy coastal vibe: think casual counter service, burgers in baskets, and a setting that pairs naturally with a stroll along the water or a low‑key date night.
Videos from local creators show a bright, modern, South‑Bay‑meets‑Long‑Beach aesthetic—clean lines, bold branding, and plenty of energy without feeling cramped or chaotic.
For longtime fans, it feels like the driveway pop‑up all grown up; for new guests, it just reads as a fun, buzzy burger joint where the staff is hustling and the flat‑top never really gets a break.
Bottom Line
Head to Proudly Serving in Long Beach for crave‑worthy smash burgers, chili‑topped creations, duck‑fat‑fried sides, and a Marina Pacifica location that finally gives LBC burger lovers a legendary South Bay favorite in their own backyard.
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Address: 6332 E Pacific Coast Hwy, Long Beach, CA 90803
📞 (310) 376-0003
🕔 Hours generally 11 AM–9 PM (check local listings and socials for current Long Beach hours)