Picture yourself wandering into Milwaukee’s vibrant Public Market, where the air hums with fresh ocean scents.
This spot has hooked locals since 2005 with its unbeatable seafood freshness and smart pricing strategies.
Tim Collins brought his fish expertise from Alaska to create a downtown favorite everyone craves.
Crowds build daily for those irresistible lobster specials that started it all back then.
How St Paul Fish Company won locals’ hearts
St. Paul Fish Company revived a historic oyster bar in the lively Milwaukee Public Market, instantly captivating neighborhood fans.
Founder Tim Collins launched with decades of global fish experience, offering bold $10 lobster dinners as clever loss-leaders.
These unbeatable deals quickly packed the counter, sparking enthusiastic word-of-mouth across the booming Third Ward area.
🍹 The tropical Palapa Bar expansion added island cocktails, brightening even the snowiest Wisconsin winter nights.
Yearly sales hit 60,000 lobster rolls through relentless focus on sourcing fresh catches at low prices.
Direct supplier relationships buffered wild seafood price swings, earning rock-solid trust from savvy Milwaukee eaters.
Dazzling displays like rooftop crabs and neon fisherman signs grabbed attention from passing highway drivers.
Continuous Lake Perch fish fries drew traditionalists back weekly for that authentic Great Lakes comfort food.
From wholesale beginnings, the spot evolved with the Market into the city’s busiest pedestrian food hub.
Mary Beth Collins observed how this growth perfectly mirrored the neighborhood’s vibrant upward transformation.
Today, their blend of history, value, and playful energy makes it Milwaukee’s undisputed seafood legend.
Food Highlights
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Lobster Roll: Generous chunks of fresh lobster lightly tossed in mayo on a buttery toasted bun; draws raves as a must-try Maine-style treat that beats coastal expectations every single time. 🦞
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Clam Chowder: Rich creamy New England style packed full of tender clams and hearty potatoes; starters like this keep fans returning for its comforting depth and perfect bowl warmth. 🍲
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Lake Perch Fish Fry: Crispy breaded Great Lakes perch served piping hot with fries and tartar; Wisconsin comfort at $18 that locals swear by for generous portions and spot-on frying. 🐟
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Lobster Bisque: Silky smooth soup brimming with real lobster flavor and subtle spice notes; seafood lovers call it essential for its luxurious taste without overwhelming heaviness.
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Calamari Steak: Tender squid pounded thin then fried to golden crispy perfection; stands apart for non-chewy texture that surprises and delights quick market lunch crowds. 🦑
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King Crab Legs: Massive sweet steamed legs cracked open for sharing at the counter; an indulgent yet fairly priced option that shines in this casual Public Market setting.
Atmosphere
The Milwaukee Public Market pulses with life around St. Paul Fish Company’s lively counter setup.
Whimsical decor features oversized marlins hanging high and neon fisherman signs glowing brightly.
Bar stools invite quick chats amid the rhythmic sounds of fresh oysters being expertly shucked.
🍹 Upstairs Palapa Bar delivers breezy tropical feels even on the chilliest Milwaukee evenings.
Bottom Line
Drop in for insane seafood values, legendary lobster rolls, perch fish fries, oyster freshness, and electric market energy. Milwaukee’s ultimate seafood win awaits you now!
Address: 400 N Water St, Milwaukee, WI 53202
📞 (414) 287-9038
🕔 Mon-Thu 10 AM-9 PM, Fri-Sat 10 AM-10 PM, Sun 10 AM-7 PM