L’industrie Pizzeria didn’t just arrive in Williamsburg — it exploded onto the scene with a perfect storm of quality, timing, and genuine hospitality that transformed a tiny corner shop into a neighborhood institution. 🍕
When Tuscan-born Massimo Laveglia first opened this modest 250-square-foot spot back in 2017, he brought something Brooklyn hadn’t quite seen before: New York-style slices elevated with premium Italian ingredients and a personal touch that made every single customer feel like family.
The secret sauce wasn’t just in their dough — it was in how they treated the people waiting in line, handing out menus, answering questions, and making sure nobody felt like just another number in the queue. 🙌
How L’industrie Pizzeria won locals’ hearts
Their staff became legendary for being charismatic, attentive, and genuinely engaged with every person who walked through the door — turning what could have been a frustrating 30-minute wait into part of the experience that people actually looked forward to. 🙌
Co-owners Massimo Laveglia and Nick Baglivo built a team that distributes menus, walks through the line, responds to inquiries, and interacts with patrons even when the queue stretches down the block.
As demand surged during the pandemic, they grew from just two people and a dishwasher to nearly 80 employees, yet they never lost that neighborhood warmth that made locals fall in love with them in the first place. ❤️
When the adjacent space opened up, they knocked down the wall to create more room and even added gelato to their menu, but their focus remained on Co-owners Massimo Laveglia and Nick Baglivo everything else.
They expanded their footprint with a second location in Manhattan’s West Village in 2023, yet the original Brooklyn spot kept that intimate, community-focused vibe that made it special from day one.
Customers rave about the charismatic staff who remember regulars, the way they interact with people down the line, and the genuine care they show even during the busiest rushes. 🍦
During the pandemic, they remained a reliable option for their local community, and when they shut down for renovations, people genuinely missed them.
Upon reopening, there was Co-owners Massimo Laveglia and Nick Baglivo — proof that they had become more than just a pizza shop to their neighbors.
This is a place where quality meets hospitality, where every slice tells a story of hard work, Italian heritage, and a commitment to making people happy one pie at a time. 🎉
They reinvested in better ovens, improved their equipment, and consistently focused on improving their offerings while keeping standards high amid growing demand.
Even with portable point-of-sale systems to speed up ordering, they understood that taking orders quickly doesn’t guarantee faster preparation, so they committed to minimizing complaints about the line. 🍕
Food Highlights
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Burrata Slice: The legendary signature pie that put L’industrie on the map, featuring creamy burrata mounds over zesty tomato sauce and grated mozzarella on ultra-thin, leopard-spotted crust. 🧀
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Fig Jam & Bacon: A sweet-and-savory masterpiece with fig jam, crispy bacon, mozzarella, and ricotta that customers call “magical” and order again and again. 🥓
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New Yorker Pie: One of their most popular full pies, loaded with tomato sauce, mozzarella, pepperoni, sausage, and ricotta for the ultimate hearty slice. 🍖
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Spicy Soppressata: High-quality spicy Italian salami with mozzarella and a hint of honey for a flavorful kick that keeps people coming back. 🌶️
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Pistachio Pesto: A vibrant, unique option featuring house-made pistachio pesto, mozzarella, and Pecorino Romano for something truly different. 🌿
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Pepperoni Slice: Classic perfection with crispy-edged pepperoni on their signature thin, crisp crust that reviewers call “some of the best pizza I’ve had.” 🍕
Atmosphere
Expect a lively, no-frills Williamsburg vibe where the focus is squarely on the pizza. 🎯
This is standing-room-only territory with limited seating, so come ready to eat your slice while chatting with fellow pizza lovers or soaking in the neighborhood energy.
The staff’s friendliness and the casual, fast-paced environment make it feel like a true local hangout — even when tourists fill the line. ❄️ In winter, you might be eating in freezing temps, but the pizza is worth it.
Bottom Line
Visit L’industrie for: legendary burrata slices, friendly staff who actually care, premium Italian ingredients, fast-moving lines despite the crowds, and that authentic Williamsburg pizza experience you can’t fake. 🏆
Address: 254 S 2nd St Brooklyn, NY 11211
📞 (718) 599-0002
🕔 Open Daily, 12 PM–10 PM