Some breakfast spots serve a meal. Abracadabra’s in Pocatello, Idaho, serves a little bit of wonder.
This locally owned breakfast restaurant turns sugary cereal into French toast and bacon into a deep-fried treat. 🪄
If the best Pocatello breakfast is on your wish list, this Yellowstone Avenue favorite is where the magic happens.
How Abracadabra won Pocatello’s hearts
Josh and Jonathan Swain had spent years working in the Idaho Falls steakhouse world, and when they left, they kept their love of restaurants but wanted a different schedule.
Their answer was a place that serves breakfast, brunch, and lunch, then closes before dinner. That clever idea became a small Idaho empire.
The first restaurant opened in Idaho Falls around 2015, and the Pocatello location followed on Yellowstone Avenue, celebrating its first anniversary on February 2, 2019.
Today, owner Lysa Swain says she has been there since the doors first opened.
She says the whole idea is that “the food is the magic,” and that she wants meals to feel as exciting as they did when you were a kid.
The restaurant marked its tenth anniversary in October 2025 and is already planning new dishes.
Students and neighbors rave about the creativity, the generous portions, and a menu that mixes comfort food with playful twists. It’s the kind of hometown restaurant people bring visiting friends to.
Food Highlights
- Pancake-Battered Monte Cristo: A Monte Cristo sandwich made with pancake batter instead of the usual egg dip. 🥪
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Cap’n Crunch French Toast: Thick-cut battered French bread, then crusted with blended Cap’n Crunch cereal. It’s finished with a drizzle of buttermilk and bananas. 🍌
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Hand-Battered Fried Chicken and Biscuits: Hand-battered fried chicken is tucked into fresh biscuits and smothered in homemade gravy. 🍗
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Chicken Fried Steak: Expect a crispy, breaded steak with eggs on the side. 🍳
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Fanatical Farmers Breakfast: A hearty farmhouse-style plate that regulars list among their favorites. 🚜
- Deep-Fried Bacon: Bacon taken to the next level, and a popular order for those who like their breakfast over the top. 🥓
- California Scramble: A scramble that appears among the restaurant’s popular dishes, a good pick for anyone wanting eggs without the sugar rush. 🥑
- 14-Inch Pancakes: Giant, plate-covering pancakes served as a triple stack. 🥞
Atmosphere
Step inside and you’ll find a laid-back, home-style dining room covered in unique posters and pictures themed around the mystical arts.
Finished plates arrive at the kitchen window under a sign that reads “Where the magic happens.” ✨
Seating is first come, first served, and one local guide says to grab a menu and a top hat at the door, which brings a server to your table. 🪄
Bottom Line
🪄 Come for the creative breakfast, the giant pancakes, and the cereal-crusted French toast. Stay for the friendly, locally owned feel. With vegan options, a kids’ menu, and a morning-only schedule, it’s easy to fall for. 💛
Address:
1151 Yellowstone Ave, Pocatello, ID 83201
📞 (208) 716-0998
🕗 Open Wed-Mon, 8 AM–2 PM (closed Tue)