On Holdrege Street near UNL East Campus, HF Crave is a farm-owned gourmet burger joint built around Hollenbeck Farms all-natural beef, brioche buns from a local bakery, and toppings that go well beyond basic cheese and lettuce.
It’s the kind of place Lincoln burger fans mention when someone asks where to get a real burgerm, free-range beef, creative builds, and waffle or sweet potato fries with signature dips — instead of another anonymous fast-food patty. 🍔🍟
The All-Natural Farm-Raised Beef Formula That Has ALL Of Lincoln HOOKED
The Hollenbeck family has been raising cattle in Nebraska since the early 1900s, and that generational commitment to clean, hormone-free, antibiotic-free beef is what makes every patty at this farm-to-burger counter taste genuinely different from a typical fast-food burger.
The core menu centers on Hollenbeck Farms all-natural beef in a lineup of named burgers plus a build-your-own option with different buns, cheeses, and toppings, all laid out on their all-natural beef menu.
Gluten-free buns, a house-made veggie patty, and portobello mushroom swaps give this spot more flexibility for different diets than most burger counters in town, something Happy Cow specifically highlights for gluten-free and meat-light diners.
HF Crave runs as a counter-service restaurant, which keeps orders moving and makes it easy to drop in for a quick lunch or casual dinner without reservations.
Weekly patterns like kids-eat-free Sundays and all-day happy hour craft beers on Tuesdays are baked into the routine and highlighted on their specials page, giving regulars an easy excuse to make it a weekly habit.
A rotating lineup of Nebraska and regional craft beers on tap helps turn a simple burger run into a laid-back hangout, especially for anyone who likes to pair local brews with their meal.
Food Highlights
- Bacon Me Jelly Burger: Peanut butter, bacon, and savory toppings come together in this build that sounds strange until you’re halfway through and already thinking about ordering it again; it’s the adventurous choice locals recommend once you’ve worked through the more straightforward builds and want to see how far this kitchen is willing to push flavors. 🥜🥓
- Stuffed Pepper Jack Burger: Packed with pepper jack and bold toppings, the Stuffed Pepper Jack shows up in guest comments as one of the most consistently praised burgers on the menu, which some diners call “incredible” after repeat visits, and it’s the one people point to when they say HF Crave is a step above every other burger spot in Lincoln.
- Yo Momma Burger: Spicy toppings over Hollenbeck Farms beef make the Yo Momma the go-to for anyone who wants some kick without overwhelming the flavor of the beef, a favorite among heat lovers who know exactly what they’re walking in for. 🌶️
- Plain Jane Burger: HF Crave’s stripped-down showcase for Hollenbeck Farms beef, the Plain Jane is a classic burger built with just the essentials so the patty, brioche bun, and simple toppings do most of the talking — regulars recommend it as the best way to taste the difference between HF Crave’s all-natural, free-range beef and a standard fast-food burger before exploring the more loaded specialty builds.
- Waffle Fries: Crispy outside, soft inside, and served with house dipping sauces, the waffle fries show up again and again in guest notes as the side that completes the meal and keeps people ordering the same thing every time they come back. 🍟
- Sweet Potato Fries: A generous portion and a standout seasoning blend make the sweet potato fries the swap regulars reach for when they want something a little different, with diners mentioning they keep ordering the same side just trying to figure out what makes the seasoning so good.
- Nebraska Craft Beer Lineup: A rotating tap list focused on Nebraska and regional breweries makes the beer program a genuine draw rather than an afterthought, with staff quick to help you find a pint that actually works with whatever burger you ordered. 🍺
Atmosphere
This Holdrege Street burger bar operates as a counter-service restaurant with a casual, clean dining room that feels more like a neighborhood hangout than a polished chain concept.
Guests often mention friendly, approachable staff who explain the menu, offer recommendations, and make first-timers feel like they’ve been in before, which helps soften the order-at-the-counter format — something local business coverage has called out as a defining part of the HF Crave experience.
The room is comfortable and unpretentious, with Nebraska craft beers on tap and a warm, relaxed energy that works for both quick weekday lunches and longer weekend hangouts.
Kids-eat-free Sundays and Tuesday beer deals reinforce the family-friendly, community-first identity that’s kept this farm-to-table burger counter on the Lincoln dining map since opening in 2011.
Bottom Line
When you want Hollenbeck Farms all-natural beef in creative builds like Bacon Me Jelly, Stuffed Pepper Jack, Yo Momma, and Plain Jame, this Lincoln burger spot is the move.
With a casual counter-service setup, friendly staff, and hours that make it easy to drop in for lunch or linger over a Friday-night burger and beer, it feels less like fast food and more like a neighborhood staple built on a farm story that actually means something.
Address:
4800 Holdrege St, Suite 100, Lincoln, NE 68504
📞 +1 402-480-7399
🕔 Open Mon–Thu & Sun, 11 AM–9 PM; Fri–Sat, 11 AM–10 PM