🍕 In the heart of Indianapolis’ vibrant Mass Ave district, one pizza spot has quietly become a local legend.
Goodfellas Pizzeria brings authentic New York-style slices to the Midwest with massive portions and bold flavors that keep crowds coming back. 🗽
This isn’t just another pizza joint—it’s a late-night sanctuary for concert-goers, office workers, and anyone craving that perfect foldable slice. 🌃
How Goodfellas Pizzeria – Mass Ave won local’s hearts
When Goodfellas first opened its doors on Massachusetts Avenue, it arrived with a clear mission: bring genuine New York pizza culture to Indianapolis and establish itself as the go-to destination for authentic slices in the heart of downtown.
The chain, founded in Lexington, Kentucky in 2006 by Alex Coats and Eric Boggs, expanded strategically across the region with a focus on authenticity and community connection that resonated with pizza lovers everywhere.
What set Goodfellas apart wasn’t just the hand-tossed dough or the stone-baked pies—it was understanding exactly what Mass Ave needed from a neighborhood pizza spot that could serve everyone from theater-goers to late-night revelers.
The location sits steps from the Murat Theatre and Old National Centre, making it the perfect pre-show fuel stop or post-concert landing pad for anyone looking to grab a quick bite before or after entertainment.
The lunch special sealed the deal for downtown workers who discovered they could get a filling meal without breaking the bank during their busy workdays in the city.
For under $10, you get a generous slice, one of those famously huge breadsticks with pizza or cheese sauce, and unlimited soda refills that keep you satisfied throughout your afternoon.
That kind of value in a downtown location? That’s how you build regulars who keep coming back week after week because they know exactly what to expect from their favorite pizza joint.
Word spread through the neighborhood organically—concert venues nearby, escape room players next door, and IUPUI students discovering that one slice could genuinely feed you for hours on end.
The dark, industrial vibe with concrete floors and metal fixtures created an atmosphere that felt more like a NYC slice shop than a polished chain, which only added to the appeal for anyone seeking that authentic urban pizza experience.
People didn’t just come for the pizza—they came because Goodfellas felt like it belonged on Mass Ave and understood the pulse of the neighborhood it served.
The restaurant’s commitment to quality ingredients and consistent execution meant that every visit delivered the same satisfying experience that customers had come to expect from their favorite pizza destination.
Regulars began recommending Goodfellas to friends and family, creating a word-of-mouth buzz that no amount of advertising could ever replicate in the competitive downtown dining scene.
Food Highlights
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Buffalo Chicken Pizza: Topped with spicy buffalo sauce and chicken, this pie delivers serious heat that reviewers consistently call out as memorable. 🌶️
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Pepperoni Pie (by the slice): The classic done right with hand-tossed New York-style crust, though some reviewers note you might want to ask for it well-done for optimal crispiness. 🍕
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Giant Breadsticks with Cheese: These aren’t your average sides—reviewers call them “insane” and “gigantic,” often mentioning them alongside the pizza as a must-order item. 🥖
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Taste of Naples: A specialty pie that brings Italian-inspired flavors to the New York-style format, representing their creative menu beyond standard toppings. 🇮🇹
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Cheesecake: Multiple reviewers specifically mention grabbing this for dessert and being impressed, making it one of the few sweet options worth noting. 🍰
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Veggie Pizza: Regularly available behind the glass cabinet with fresh vegetable toppings distributed across the slice. 🥬
Atmosphere
The vibe at Goodfellas Mass Ave leans dark and industrial, with concrete floors, metal fixtures, and an unpretentious energy that matches its New York roots.
It’s the kind of place where you walk in, grab a slice, and maybe linger at the bar in the back—the hidden Wiseguy Lounge speakeasy that stays open until 3 AM on weekends.
Bottom Line
Authentic New York-style slices with massive portions and unbeatable lunch specials under $10 with drink refills.
Open late until 3 AM on weekends for post-concert cravings, steps from Murat Theatre and downtown attractions.
Address: 545 Massachusetts Ave, Indianapolis, IN 46204
📞 (317) 602-3401
🕔 Open Daily Sun- Wed 11AM- 12AM | Thu 11AM – 1AM | Fri-Sat 11AM – 3PM